THE ESSENCE OF STYLE

A journey through 50 years of fashion

Logo Lancetti

A GREAT TRADITION OF STYLE

History that contributes to contemporary inspiration.

LANCETTI keeps the great tradition of style and refined design alive by constantly focusing on a skilful restyling able to make its image in line with the needs of the market.

The strategies, both commercial and creative, are developed through an important licensing project that sees us engaged in the development of different product areas in order to place ourselves in the most efficient national distribution channels.

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The story of a true passion

From Pino Lancetti's debut to today.

Pino Lancetti discovered his passion for fashion when he was young and made his debut in 1961 with his first fashion show at Palazzo Pitti. After a life of successes and twists, in 2001 he decided to retire to devote himself to his greatest passion: painting.

The brand was acquired by the Paci Family and in 2001, in the splendid setting of the Chiostro del Bramante, made its debut with a celebrating collection for the brand's 40th anniversary.

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Pino Lancetti

Luxury is the discreet elegance that you hardly notice, not the excess.

Pino Lancetti

PRODUCT AREAS

Continuous repositioning in the most efficient national distribution channels.

LICENSING PROJECT

Expand the spread of the Lancetti brand on the market.

MARKET-CONSCIOUS

The continuous restyling is in line with the needs of the market.

SIMPLIFIED STYLE GUIDE

A few simple rules for an important common goal: elegance.

PROTECTION AGAINST FORGERIES

The Lancetti brand protects its licensees from unfair competition.

PRODUCT TRACEABILITY

Maximum transparency to guarantee customers the best product.